Balance cleaners originally approached us as a redesign for the identity and packaging of their yoga mat cleaners. The original brand did not have a distinguishable logo or package design and failed to communicate what the product actually was.

We worked alongside the owner to change the name, positioning, identity and package design to breathe new life into the product.

The goal of the new packaging was to communicate the product’s purity and aromatherapeutic qualities to create a unique emotional experience with consumers and to deliver a cleaning product that is safe to handle and beautiful to look at.

By drawing on the product’s zen-like benefits, the package design communicates a therapeutic feel and message. Mhendi inspired floral graphics were chosen to convey the organic nature of the product, and we modified an existing typeface to create a balanced look.

Bright colors differentiate each product flavor and give it a pop on the shelf. The overall result delivers a restored balance to the mind, body and home.