Myrtle Beach Regional Economic Development Corporation (MBREDC) is a public/private partnership dedicated to developing a community-wide strategy for attracting new business throughout Horry County, SC and its municipalities. They represents a joint effort of the public and private sectors, which includes businesses, Chambers of Commerce, higher education facilities, and utility providers. It is their mission to help bring together a cross-section of talent and resources to facilitate planning for the region’s growth.

Goals: Reposition and renew the brand, Communicate their value and competitive differences more clearly, Make the public aware of who they are and what they do, Appeal to a new, more affluent market.

Role: Brand strategy, tagline, logo, stationery, collateral, trade show displays, website, promotional video.