PERQUE Integrative Health
PERQUE Integrative Health develops a new generation of nutritional supplements, which are sold through doctors and healthcare professionals. Their goal is to provide the most advanced formulas possible to provide superior results in restoring, maintaining and enhancing health.
Project Challenge: Reposition and revitalize a 20+ year old brand to communicate new Integrative Healthcare model, provide foundation for visual consistency across communication channels, and create a highly differentiated position in a crowded and often confusing category.
We redesigned the logo and package design to communicate their science-based approach. The design approach is intentionally minimalist and inspired by cell regeneration. The subtle dot pattern on the label design plays off the circles in the logo and creates a foundation suitable for label content. Color emphasizes product differentiation, and creates shelf impact with the family of products.
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Project Challenge: Reposition and revitalize a 20+ year old brand to communicate new Integrative Healthcare model, provide foundation for visual consistency across communication channels, and create a highly differentiated position in a crowded and often confusing category.
We redesigned the logo and package design to communicate their science-based approach. The design approach is intentionally minimalist and inspired by cell regeneration. The subtle dot pattern on the label design plays off the circles in the logo and creates a foundation suitable for label content. Color emphasizes product differentiation, and creates shelf impact with the family of products.
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