PROCESS
Curiosity, logic, and magic.
While each client and project is unique, the process remains the same. Brand development requires a great deal of investigation, strategic thinking, imagination, curiosity, open-mindedness, design excellence and an extraordinary amount of patience to ensure a successful project. Brand strategy and design, after all, is just as much magic as it is logic. While the process is there to guide us, it cannot compensate for lack of genius.
Our process is made up of these phases:
Phase 1: Research
We kick off each project by gathering client assets, conducting market research through competitor analysis, define trends and work to understand our client on a deeper level.
Phase 2: Strategy
In this phase, we synthesize the learnings from the research phase and begin to brainstorm, ideate, develop a positioning point of view and focus on a core idea.
Phase 3: Design
This is where the first two phases come together visually. We work to develop the look and feel, create color and type systems, and present initial concepts. In this phase, we also work to shape, refine and fine tune the final design.
Phase 4: Applications
We extend the brand into all brand touchpoints including but not limited to: stationery, collateral, web, packaging and media.
Phase 5: Production
Our clients like to know we are able to assist in the printing and production of their projects. We have a strong network of vendors who we know and trust to execute our design. Through quality control, vendor collaboration and project management skills, we are able to oversee a wide range of production related needs.
Phase 6: Launch
We deploy a launch strategy and work to build synergy around the brand.
While each client and project is unique, the process remains the same. Brand development requires a great deal of investigation, strategic thinking, imagination, curiosity, open-mindedness, design excellence and an extraordinary amount of patience to ensure a successful project. Brand strategy and design, after all, is just as much magic as it is logic. While the process is there to guide us, it cannot compensate for lack of genius.
Our process is made up of these phases:
Phase 1: Research
We kick off each project by gathering client assets, conducting market research through competitor analysis, define trends and work to understand our client on a deeper level.
Phase 2: Strategy
In this phase, we synthesize the learnings from the research phase and begin to brainstorm, ideate, develop a positioning point of view and focus on a core idea.
Phase 3: Design
This is where the first two phases come together visually. We work to develop the look and feel, create color and type systems, and present initial concepts. In this phase, we also work to shape, refine and fine tune the final design.
Phase 4: Applications
We extend the brand into all brand touchpoints including but not limited to: stationery, collateral, web, packaging and media.
Phase 5: Production
Our clients like to know we are able to assist in the printing and production of their projects. We have a strong network of vendors who we know and trust to execute our design. Through quality control, vendor collaboration and project management skills, we are able to oversee a wide range of production related needs.
Phase 6: Launch
We deploy a launch strategy and work to build synergy around the brand.